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Monday, April 18, 2011


We're going to be promoting our cause at the "scene of the crime". Yep, we're coming to a club near you! Not to babysit, we promise we just want everyone to feel safe to let loose and have a good time without worrying about getting an ambulance home, so if you have any suggestions for how we can improve our campaign or if you have experiences you want to share (good or bad) of your nights out just leave a comment!
We're not telling you to stop drinking or having a good time. We're asking you to spread our message that violence doesn't solve anything. In fact, all it does is create pain and drama.

No drama = No bad karma & no criminal convinction. #winning

Sunday, April 17, 2011

John Lennon. No, he sadly is not a relation of our beautiful campaign co-director Emma Lennon. But they both think that we all should give Peace a chance.

http://www.youtube.com/watch?v=0HkvzZ-tf


Spare ten minutes of your life (we all love procrastination) to see how serious the problem of Street violence in Melbourne really is.

Why? Because we're sure that you don't want this to be you.
 Mission Statement

Our mission is to advocate against alcohol related violence within the adolescent community. As active members of this adolescent community ourselves, we believe that it is our moral imperative to educate our peers on the dangers of  alcohol and violence.
Through the use of social media outlets, we strive to spread our message that it is possible to have fun with your friends with alcohol safely.  Through shared personal experiences and proving it is not ‘cool’ to fight, we must change the ingrained social attitudes and perspectives of adolescents at risk of violence and promote the concept of safety throughout nightlife culture. We will be working in association with popular clubs within the Melbourne CBD, and promoting our messages throughout major events in the adolescent social calendars.
For adolescents in need of help or at risk of increased violence, we strive to support them through our campaigns messages and counselling if need be.
We want to create a socially amicable environment for adolescents to have fun with their friends without fear of violence.